Arcade Church
Arcade Church is an almost 75-year-old institution serving the Sacramento Valley since February 1950. I designed the new branding for the church to better align with its brand voice and current membership. This new logo replaces the previous one designed 13 years ago, which had lost meaning and lacked brand recognition.
Arcade Kids
I designed the font and logo to match the church's primary branding. The font, which I titled "Modern Jungle Book," has a playful and childish look based on Gotham. The logo is meant to look like a compass. This adds to the brand because the church believes that children's ministry sets the foundation for someone's life in the church, and their goal is for someone to have a natural progression in ministry while they grow up being plugged in and serving.
