With 70-year-old buildings that desperately needed updating, Arcade Church is launching a campaign to renovate one of its buildings. This video will show members why they should donate to this project, which will significantly enhance our church community.
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As part of this project, I played a key role in creating the marketing assets, such as the branding/logo and promotional videos. These assets were designed to effectively communicate the depth of need for the project to our members.
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Through the Logo, my aim was to convey that we have a strategic plan to surpass the achievements of the church's past and to instill faith that God will bring about something extraordinary for.
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Due to Arcade Churches' long history, I wanted to approach the subject of change by first celebrating the past, and acknowledge what amazing things the buildings had been used for, and then have a well respected voice in the community communicate the need for change so they do not get stuck in the past.
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My roles in this project:
Creative Direction, Communication Strategy, Director of Photography, Camera operations, Drone pilot, Editing, Logo design, Motion graphic design, and Color grading
The Beyond Launch Video
Showing the need and hearing from many voices, new and old with in Arcade Church
Hearing from a familiar voice
In the video, Paula, a long-time Sunday School teacher who has a Sunday school teacher for many adults with children who currently attend shares the need.
Hearing from a Sunday school teacher
In the video, a current Sunday school teacher shares issues with the building and how it makes sharing Jesus with the children at Arcade church difficult.